Privacy Policy — Alaphia Financial WellnessLast Updated: June 7, 2026

Alaphia Financial Wellness Inc. ("Alaphia," "we," "us," or "our") operates https://alaphia.ca (the "Site"). This Privacy Policy explains how we collect, use, and disclose personal information when you visit the Site, complete assessments or quizzes, or interact with us.This policy is governed by the British Columbia Personal Information Protection Act (PIPA) and, where applicable, the federal Personal Information Protection and Electronic Documents Act (PIPEDA). If you are a Quebec resident, Quebec's Act Respecting the Protection of Personal Information in the Private Sector (Law 25) also applies to you.
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1. What Personal Information We CollectPersonal information means any information about an identifiable individual. Depending on how you interact with the Site, we may collect:Information you provide directly:Name and email address, if you choose to subscribe to our newsletter or contact us.Responses to financial personality assessments, behavioral quizzes, or investor risk profile tools on the Site.Information collected automatically:IP address and approximate geographic location.Browser type and version, operating system, and device identifiers.Pages visited, time and date of visit, time spent on pages, and referring URL.Quiz session data (completion status, timestamp, response patterns) — including when no email address is provided.Financial behavior and personality assessment responses are considered sensitive personal information under applicable Canadian privacy law. We treat them accordingly.

2. Why We Collect This InformationWe only collect personal information for specific, identified purposes.Assessment and quiz responses: To deliver your results; to improve assessment tools; to understand aggregate patterns in financial behavior.Email address (newsletter opt-in): To send newsletters and financial planning updates, with your express consent under CASL.Contact form submissions: To respond to your inquiry.Automatically collected data: To operate and improve the Site; for analytics (see Section 4).Providing your email address to receive quiz results does not constitute consent to receive our newsletter. These are separate opt-ins. We do not use personal information for purposes a reasonable person would not expect, and we do not sell personal information to third parties.

3. ConsentNewsletter and marketing communications: We require your express, opt-in consent before sending commercial electronic messages, in compliance with Canada's Anti-Spam Legislation (CASL). You may withdraw consent at any time by clicking "Unsubscribe" in any email or by contacting us directly (see Section 9).Assessment and quiz data: Each quiz or financial assessment on the Site displays a notice identifying what data is collected and stored. Completing a quiz constitutes acknowledgment of this notice. If you do not wish to have your responses stored, do not complete the quiz.Analytics and cookies: Non-essential analytics cookies are only activated with your consent through our cookie consent mechanism. You can withdraw or modify consent at any time through the cookie settings on the Site.

4. Google Analytics and Third-Party ServicesWe use Google Analytics, a service operated by Google LLC (United States), to analyze site usage. Google Analytics uses cookies and similar technologies to collect data including IP address, browser type, pages visited, and session duration.Cross-border transfer: This data is transmitted to and processed by Google on servers located in the United States. By consenting to analytics cookies, you acknowledge that your information will be stored and processed outside Canada and may be subject to access by US government authorities under US law. We have enabled IP anonymization in Google Analytics. We remain accountable under PIPEDA for data transferred to Google and have ensured Google's Data Processing Terms are in place. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.Assessment platform: Our quizzes and assessments are hosted by [PLATFORM NAME] ([PLATFORM COUNTRY]), which stores response data on our behalf. Your data may be processed on servers outside Canada. [PLATFORM NAME]'s privacy policy is available at [URL].

5. CookiesStrictly necessary cookies are required for basic site functionality and do not require consent.Analytics cookies (Google Analytics) collect data about how visitors use the Site. These are only activated with your consent and can be managed through the cookie settings banner on the Site.You can also instruct your browser to refuse all cookies. If you do, some parts of the Site may not function as intended.

6. Data RetentionWe retain personal information only as long as necessary for the purposes identified in this policy.Quiz and assessment responses (without email): Retained for [X months/years] for aggregate analysis and tool improvement, then securely destroyed or anonymized.Email and newsletter subscriber data: Retained while your subscription is active, and for [X months] after unsubscription.Contact form data: Retained for [X months] after the inquiry is resolved.Analytics data: Subject to Google Analytics retention settings, configured to [X months].

7. Your RightsUnder BC PIPA and PIPEDA, you have the right to:Access the personal information we hold about you.Request correction of inaccurate or incomplete information.Withdraw consent for collection, use, or disclosure, subject to legal or contractual restrictions.Request destruction of your personal information where retention is no longer necessary.Contact our Privacy Officer (see Section 9) to exercise these rights. We will respond within 30 days. We may ask you to verify your identity before processing a request.If you are a Quebec resident, additional rights under Law 25 apply, including rights to data portability and de-indexation in certain circumstances.

8. SecurityWe use commercially reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, loss, or misuse. No method of transmission over the Internet or electronic storage is 100% secure. In the event of a privacy breach that creates a real risk of significant harm to you, we will notify you and, where required by law, the applicable privacy regulator, without unreasonable delay.

9. Privacy Officer and ContactThe individual responsible for privacy compliance at Alaphia Financial Wellness Inc. is: Privacy Offier
Alaphia Financial Wellness Inc. You may contact the privacy officer by using the form below.
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10. Changes to This PolicyWe may update this policy as our practices change or in response to legislative developments. We will post updates on this page with a revised "Last Updated" date. For material changes, we will provide notice through a prominent notice on the Site or, where we hold your email address, via email. Continued use of the Site after notice of a change constitutes acceptance of the updated policy.
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11. Third-Party Links The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies directly.
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12. Jurisdiction Note This Site is operated from British Columbia, Canada, and is intended primarily for Canadian residents. If you access the Site from outside Canada, your information may be transferred to and processed in Canada. If you are located in the United Kingdom or European Union, please contact us to discuss how your personal information is handled.---This policy applies to the alaphia.ca website only and does not govern personal information collected in the course of providing financial planning services, which is governed by separate engagement terms and applicable professional regulations.